Our Marketing Strategy
We use only the highest quality staging, photography & virtual tours.
We market across all available platforms to get your house in front of the most buyers.
We leverage our market knowledge and pricing strategy experience to position your home to sell quickly and for the best price.
"The most important website feature was photos for nearly nine in 10 buyers under the age of 55."
– National Association of Realtors Home Buyer and Seller Generational Trends Report
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See the difference professional photography makes.
Staging
Unlike interior design, staging is specifically focused on highlighting and directing the eye toward your home's best features, while maintaining the neutrality that allows buyers to imagine themselves living in your home.
3D Virtual Tours
We invest in Matterport™ 3D Virtual Tours and doll house floorplans. This allows the buyer to "walk through" your home remotely, getting familiar with the home before requesting an in-person showing. This is also an important tool in our safety protocols and strategy around COVID-19.
See examples of 3D Tours of our listings here.
Social Media
We begin marketing your home on social media as soon as the home is listed. We post teasers and sneak peeks across multiple platforms such as Instagram, Facebook, and Linked In. We invest in Facebook boosts and other online advertising. Our social media marketing strategy utilizes livestream, hashtags, stories etc. to build a buzz about your home, setting the stage for a great marketing launch once it's ready to go on the market.
Other Agents
Most serious buyers have representation. Which is why we not only cooperate with other agents, we market TO other agents, through agent networks, agent-targeted digital postcards, livestream brokers' open houses, and emailing agents representing potential buyers via MLS. Some real estate agents will first try to sell a property without the involvement of another agent, we feel this attitude puts the agent's interest in front of the client's, and is not the way to get the highest possible sale price in the shortest time.
Digital Marketing
We make sure your home has a presence on real estate websites like Zillow, Trulia, and Realtor.com, and that the information is correct.
We create and send digital postcards to our own client base and sphere of influence, reaching over 1000 people who may be interested in your property or know someone else who would be.
Dedicated Property Website
We create a property-specific website for your home to make it even easier to market far and wide.
Take a look at a property website example here.
Print Marketing
We reach out to your neighbors to make sure they are in the know before they see a sign go up on the lawn. We create beautiful property brochures to have available at our offices, send to potential buyers, and provide at showings.
"Research indicates that staged homes spend 73% less time on the market than non-staged homes and typically sell for up to 17% more." – U.S. Housing and Urban Development
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See how and why we stage our listings.
We market across all available platforms to get your home in front of the most buyers.
Take the tour:
We leverage our market knowledge and pricing strategy experience to position your home to sell quickly and for the best price.
We put together a comprehensive analysis of current market trends and recent comparable sold properties to determine the market value of your home. We advise you on the price that will position your home most effectively when we put it on the market. The more buyers see your home, the higher your home will sell for, and pricing strategy is another key factor in giving your home optimal exposure.
Find out the market value of your home.
